Apr20
You WILL watch those commercials, says Phillips
The Register: Philips is attempting to patent a technique that would prevent viewers from skipping through ads embedded within recorded programmes or even channel surfing during broadcast ad breaks - or force viewers to cough up cash if they want to avoid the ads. “A viewer may either watch the advertisements or pay a fee in order to be able to change channels or fast forward when the advertisements are being displayed,” Philips’ potential patent states. Read on…
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